Record Movies in Stunning High Definition

Enjoy stunning clarity on whatever you shoot with the Cyber-shot W730 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.

Without Intelligent Auto modeWith Intelligent Auto

mode Macro

Automatically Selects the Best Mode for anyShooting Situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Automatically Selects the Best Mode for anyShooting Situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

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Transform Ordinary Shots into Beautiful Scenes

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With theCyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Capture Clear Photos even in Low-light

Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.