Any way you look at it, iPad mini is just incredible. And the stunning Retina display is only the beginning.

With a new A7 chip, advanced wireless, and powerful apps ? all beautifully integrated with iOS 7 ? iPad 

mini with Retina display lets you do more than you ever imagined. Feature for feature,it?s identical to iPad

Air in every way.Except for its super-portable, hold-it-in-one-hand, still-just-right mini size.

Now iPad mini looks even more brilliant in your hand. The Retina display has over 3.1 million pixels ? a million more than an HDTV.

That?s a 2048-by-1536 resolution, four times the resolution of the previous-generation iPad mini. In fact, the pixels are so close together,

your eyes can?t distinguish them. So photos and videos show incredible detail and text is razor sharp. Because the best pixels are the ones you never see.

We packed so many incredible new features inside iPad mini. It has a stunning Retina display,

the incredibly powerful A7 chip, advanced wireless technologies, and more. Yet it?s still thin and light (and mini).

It?s just 0.29 inch thin and weighs less than three-quarters of a pound. So while you can do even more, you won?t feel like you?re holding any more. 

iPad mini is designed to be on the go, so it has two antennas to support MIMO (multiple-input multiple-output) for up to twice as fast 802.11n Wi-Fi. And the Wi-Fi + Cellular model has more LTE bands to support more networks around the world ? so iPad mini can keep you connected in more places.1 It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and filter background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that?s light and easy to hold.

The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad.

That means up to 4x the CPU speed and up to 8x the graphics performance for everything you do.

And still up to 10 hours of battery life to study, play, build, and create whatever you want, all you want.

iPad mini is the perfect everyday companion. Because it comes with apps that help you do the everyday things you love to do,

like check your email, talk to Mom over FaceTime, or consult Siri to settle a bet. And now iPhoto, iMovie, GarageBand, Pages,

Numbers, and Keynote are free with iPad mini.3So you can write the next great novel, nail your presentation, and compose

a score for your home movie ? all from your iPad mini. And all these apps are optimized for 64-bit architecture. So they run

smoothly and powerfully and make iPad mini ? and you ? more capable than ever. From the moment you turn it on.

Dual microphones

iPad mini hears where you?re coming from. That?s because it has two microphones.

And they don?t just collect more sound ? they work together to capture better sound

by suppressing audio from the source you?re not focused on. So the audio on FaceTime

calls is improved because there?s less background noise. Your video recordings sound clearer. 

Because iOS 7 was designed for iPad mini, everything not only looks beautiful, it runs beautifully.

And iOS 7 introduces great new features, such as smarter multitasking, AirDrop, and Control Center,

that make the things you do every day even easier, faster, and more enjoyable. It?s everything you love about iOS.

Made even easier to love.

iCloud keeps all your content synced across all your devices. It?s seamlessly integrated with your devices,

so you can start a Pages document on your Mac and finish polishing it on your iPad mini.

The pictures you shoot with your iPhone appear instantly on iPad mini thanks to iCloud Photo Sharing.

Or start watching a movie on iPad mini on the train and pick up right where you left off at home on your Apple TV.