When the game was first announced, it was likened to LittleBigPlanet to highlight the game's emphasis on customization. Players are able to design and create their own characters, vehicles and race tracks in great detail. The overall style of the cars and characters is based on vinyl art and collectors' toys, but players are able to greatly modify their clothing and overall look.Players are also able to create and modify race tracks using the in-game 'Track Studio' tool. This tool was showcased at Sony's E3 2009 press conference where one of the game's developers created a race track and its surroundings in a five-minute presentation.In April 2010, Infamous developer Sucker Punch Productions showcased the game's editing tools with a track based on Empire City, where Infamous is set.